Matters of Grammar
Content. Copy. Correctness.

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Posts tagged copy editing
Why Web Content Matters

Like it or not, customers form an opinion about you from the content you put online.  If you have a website that is scattered and clumsy, they will question your legitimacy. If your content is full of spelling blunders, grammatical errors, or awkward sentences your customers will presume you unprofessional.  Being hasty with website creation will cost you business.

We see so many websites that need a lot of work.  Getting professional help can be costly, which is a deterrent for many new small businesses with small startup budgets.  We get it the financial consideration and urge business owners to invest in professional writing or editing anyway.  It will pay off and is absolutely worth it to put out the image you are trying to create.  Don't let a hasty, afterthought website be the reason that people choose your competitor!

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How to Create Effective Titles

Let's not beat around the bush here - your title can make or break your entire piece.  It's the first thing a reader sees, your only chance at a good first impression.  Your title is what entices someone to click through and read further or scroll on past.

No pressure, right?  Lucky for you, following some easy tips can make your headline more effective and we're here to tell you what those are!

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Be Kind to Your Copy Editor: Kill Your Darlings

William Faulkner once said, "In writing, you must kill your darlings."  Stephen King added to the sentiment by saying, "Kill your darlings, kill your darlings, even when it breaks your egocentric little scribbler's heart, kill your darlings."

So what does kill your darlings mean, exactly?  It means that as a writer you should never get too attached, never find your work too precious to change.  It means loving a story line, a paragraph, a sentence and changing it anyway because it's the right thing to do.

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