Matters of Grammar
Content. Copy. Correctness.

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There, They're, Their. The Rules of Common Homophones.

Ah the dreaded rules of grammar.  Different versions of the same word, often used in the same sentence, confusing people everywhere.  For those of us naturally good at "proper" English, it comes as second nature.  For the rest of us, it's a constant battle trying to remember which "there" or "your" or "its" belongs in your sentence.  In an effort to make it easier, we've put together some helpful ways to remember the difference between homophones (words that sound the same but mean different things).

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How to Create Effective Titles

Let's not beat around the bush here - your title can make or break your entire piece.  It's the first thing a reader sees, your only chance at a good first impression.  Your title is what entices someone to click through and read further or scroll on past.

No pressure, right?  Lucky for you, following some easy tips can make your headline more effective and we're here to tell you what those are!

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Be Kind to Your Copy Editor: Kill Your Darlings

William Faulkner once said, "In writing, you must kill your darlings."  Stephen King added to the sentiment by saying, "Kill your darlings, kill your darlings, even when it breaks your egocentric little scribbler's heart, kill your darlings."

So what does kill your darlings mean, exactly?  It means that as a writer you should never get too attached, never find your work too precious to change.  It means loving a story line, a paragraph, a sentence and changing it anyway because it's the right thing to do.

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